Sunday, 9 March 2014

Evaluation task #4: Who Would Be the Target Audience for Our Media Product?

We recorded several interviews with people talking about their attitudes towards the thriller genre and towards the movie that we would probably get in the end.






We've got the interviews of people representing 3 different age groups, namely: females 16-17; males 16-17 and males over 40. 
In the interviews that we've taken there were several patterns. The general tendency is that the people would rather watch it at home than go to the cinema. Only one of the interviewees (female, 17-years-old) claimed that she would watch it in the cinema. The other tendency is that people would rather illegally download our movie rather than buy a DVD. But there was a consistent interest in our movie and all the interviewees assured that they would watch it.
The likely result is that our movie, if it is in the cinema, won't get a huge box office. But taking into consideration that it has law budget he can take our money back. However, I would say that only big movie lovers would show up in the cinema.
So our audience will be predominantly cinemagoers. And our primary target audience will vary from 20 to 40 years-olds and secondary target audience will be over 40. This may turn out to be more complicated story which will mostly appeal to older people.

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