Analysis of Music Video (Fitzpleasure)

"Fitzpleasure" is a song by an indie and experimental rock group Alt-J. In the video we don't see any lipsynching in any of the video by the group, however, in each video there is much of breathtaking narrative. Sometimes (in the case of "Breezeblocks") you watch the video itself rather listen to the track. "Fitzpleasure" opens with several shots of city jungle with some unrealistic elements e.g. some weird shape in the middle of a football pitch. The video consists of several stories of people with some kind of abnormality, in some cases not existing in the world.


The video tries to be very weird, unlike anything else, futuristic. This is the image Alt-J tries to create for itself: extremely unusual and rebellious. Perhaps, that's the reason why it doesn't include any kind of performance in the videos, because Alt-J doesn't want to ruin this image of different reality, which try to emphasize so persistently. It tries to appeal to young rebellious audience, who sees everything differently. And their symbol, ∆, reinforces this idea. They include in each of their videos as well. It usually appears in the top right corner.
Alt-J is one of my favourite bands and "Fitzpleasure" is one of my favourite songs and the video also appeals to me very much.