"Suit and Tie" is the song by Justin Timberlake feat. Jay-Z. This implies that it will contain pop music (Justin Timberlake) and rap (Jay-Z). The video is black and white which immediately makes it very stylish and also makes some reference to old school videos and films. In the beginning there is much slow motion, the editing is quite slow paced, and that makes the video and the artists look very solid and presentable, creating an image of some kinds of the "kings of the world". The beginning also involves a narrative element including the preparation stage and the scene in Justin Timberlake's house, which makes huge emphasis on the artists further reinforcing the idea of the "kings of the world".
Then Justin Timberlake performs on the stage dancing in old-stylish way presumably creating an image of very mature, experienced and successful member of the industry, a huge pop star. So the video's target audience is not young teenagers, but more mature audience.
As soon as Jay-Z starts singing the music becomes slower, which shows that he is even more mature. He comes from the darkness, creating an image of the real "boss", also smoking a cigar. It's typical for rap music videos to objectify women and as soon as Jay-Z starts singing we see a bit where a woman acts expressively sexual, reinforcing the idea of the "king" or "boss" of the rap industry.
So Justin Timberlake gives some lightness to it and even comparative "immaturity", which helps to attract a slightly younger audience, whereas Jay-Z is presented as a boss who sets all the rules and helps to attract slightly older audience.
This video is directed by David Fincher, which is one of the best directors of our time. It is brilliantly shot and is probably my favourite music video.
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