Website Elements: Social Media

We wanted our website to be accessible to our target demographic (males aged 17-25), thus we wanted to involve other social media websites where we could promote the band. Having done some basic research, we knew that Facebook, Twitter and YouTube were the mostly widely used by our target audience, thus we set about creating pages for our band. We created a 'Carter James' Facebook and Twitter page, and then linked them to the website. We used the same images and colour palette, thus ensuring that the 3 websites were connected together. As a result, we combined images of the woods and light-bulbs in order to emphasize these thematic elements. In the bio sections, we used information similar to the details on the ABOUT page, thus we began to build up the bands star image and promotional campaign. We connected the YouTube page to the video, so that when you click on it, the video immediately begins to play. Again this was about building up a promotional campaign for the band. In relation to this, we created a SIGN UP page for the website, so that we could gain 'feedback' or 'fan mail' from potential audiences. To do this we created a Gmail account for the band and added it as a footer to every page of the website. We hoped that this would encourage audiences to become involved with the artist and thus benefit promotion.